It's been noted again in this article in AdWeek written by Nick Childs, CCO of Initiative Media. Nick not only is impressed by craft as well as the care for the brand and storytelling. Form and function. Strategy and creative. Sam came to this project to create something in a complete CG world as a show piece for the reel, but he also wanted to stay true to creating a great spot, which is something that could only be created for that brand.
Find out more about the backstory of how this video came to be HERE.