Tuesday, September 10, 2013

Aéro Welcomes Andy Lambert

There are so many interesting things to say about Aéro's newest director, Andy Lambert. I think the best place to start is that his great-grandfather was a professional ventriloquist in London. Second, he was inspired to direct after seeing Luis Bunuel & Salvador Dali's film Un Chien Andalou. So, to say he has an original perspective on film making is pretty accurate. 


The one and only, Andy Lambert.

Andy began his career by directing TV documentaries for the BBC and Channel 4 before moving into fiction, directing two award-winning shorts. Andy then broke into advertising and began to carve a name for himself as a director of stylish, witty commercials with a particular talent for creating big, cinematic productions.

What type of work does Andy like? In his own words, "Story-based or vignette style, I love a strong idea to chew on, to hone, to hang out with, to play bar football against. Every job has its own peculiarities. It's like going back to zero each time and surprising yourself afresh. God is in the detail. Or is it The Devil?"


Andy in the middle, clearly directing. There are so many amazing facial expressions in this, 
I don't know where to start... 

Detailed is certainly a perfect way to describe his workWith an ability to embrace iconic films and references to humorous effect, Andy’s work has become the benchmark for pastiche advertising. His highlights are ‘Deer Hunter’ for Revels (Revels being a bag of candy balls, which have different fillings in them... and you have no idea of which ball has which filling. Dramatic English candy...) and ‘Chitty Chitty Bang Bang’ for the DVLA (English version of the DMV) for which he won an APG and FAB Gold, and a British Arrows Craft Award respectively. It must be noted that he has an excellent zombie reel as well. How many directors can claim that?!

You can follow Andy on Twitter , and check out his short films and very short films at his personal website


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