Friday, January 20, 2012

Klaus Cam Adventure!

The Klaus Cam, developed by Klaus Obermeyer, has been used in countless commercials and is continuing to be used in feature films!

The Klaus Cam has already been used in the films The Dark Knight and Eat, Pray, Love; and  latest venture being on the set for Of Mavericks and Men, starring Gerard Butler. The movie enlisted the services of Aero aerial director, Craig Hosking to help capture the high intensity surfing scenes for the film. Klaus co-piloted with Craig and took these amazing stills. 

You may be wondering, "What is or are Mavericks?"  Well, I'll tell you.  The Mavericks is (yes, singular) "a world renowned wave break" that's located in northern California a half a mile off Half Moon Bay. 

In short, it is a dangerous and daring bit of ocean to surf on (as you can see in the above picture the surfer is incredibly small in comparison to that wave!) and shooting an action sequence on these giant waves is nearly an impossibility. But the Klaus Cam is perfect for a shoot like this because unlike other helicopter rigs, this camera can get right at eye level with all the dangerous action (but without putting any of the crew/talent in jeopardy!)  So thanks to the Klaus Cam, all those close shots that they needed were captured! (You can read more about Mavericks here.)

Of Men and Mavericks is scheduled to open in theaters October, 2012.

Friday, January 6, 2012

Hyundai Holidays!

Welcome to 2012!

The holidays are always a fun time to work in advertising as holiday spots are some of my favorite to watch.  (Even the one where the kid comes home from wherever and all his parents have for him is Folgers coffee, but I digress....)

As we mentioned in a previous post, Aero director, Jason Farrand, did a holiday series for Hyundai with "internet music stars."  This commercial features singer, Jessica Frech, who you may remember for her internet sensation, People of Walmart parody(Note: Every time I watch People of Walmart, I feel pretty good about myself. I’m lookin’ a-OK.  Oh how I wish WalMart would have a sale on full length mirrors for these fine folks...)  Billboard Magazine even did an article about Frech's rise in popularity thanks to the Hyundai ad.

Stay tuned for more Aero news this year, lot's coming! 


Client: Hyundai Motor America
Agency: Innocean
Editorial Company: Hybrid 
Editor: Christopher Willoughby
Executive Producer: Gail Butler


Related Posts with Thumbnails