Wednesday, February 1, 2012

Geocaching With GMC

Geocaching is the newest treasure hunt that doesn't involve Nicholas Cage!  But it does involve Aero director, Ken Arlidge (who is equally as swarthy, but has a better hairline).

Ken shot the latest spot for GMC's Terrain which features a group's geocaching quest that takes them from land to water.  This gave Ken a chance to flex his director/DP muscles by both telling a good story and making things that aren't typically thought of as gorgeous to be just that.


But let's back up a step...  "What is geocaching?"  you may be asking.  It's a global treasure hunting game that anybody can play!  All you need is a GPS enabled device (such as OnStar), and it helps to have USB and SD card readability which the Terrain has in its console. 

The spot was shot in San Piedro and a quarry near Santa Clarita.   Finding the quarry was a real coup for the Aero production team in that it has very clear water which is great for shooting, but the water was only 40 degrees!  There was a hot tub on set to keep the divers warm (as stunt people were used and could only be in and out of the water over the course of an hour). Ken’s eye for art direction really took a dank and dirty quarry and an abandoned warehouse to a cinematic level.

Ken shot with the Arri Alexa on land, and the Red Epic underwater.  Car shots were with the Russian Arm.


Client: General Motors
Agency: Leo Burnett Detroit
EVP, Worldwide Executive Creative Director: Peter McHugh
Creative Director GMC :Chad Laughlin
Creative Director: Jack Crifasi
Copywriter: Cameron McIntosh
VP, Executive Producer Jennie Hochthanner
Editorial: Beast,  Chris Chynoweth

No comments:

Post a Comment


Related Posts with Thumbnails