Thursday, May 26, 2011

Presenting Aero Studios!

Well we're movin’ on up!
 (Movin’ on up!) 
To the… Chelsea. 
(Which is actually down!) 
To a de-luxe office space on the 7th floor… 

Okay… So my musical stylings aren’t my strong suit. I can’t even sing through typing. Yeesh.  But alas… Aero Film is EXPANDING! We’re launching Aero Studios, our boutique CGI/Animation Studio in Chelsea, NYC. Sam O’Hare, live-action director and VFX artist will over see the creative and I will assume the EP position.

Our first project came in the doors before the ink was dry on the new lease. Through the creative minds at Ogilvy NY, a film concept was created for the groundbreaking of the new Whitney Museum in New York. The premiere American art museum is leaving its home on the upper east side and their new building, designed by architect Renzo Piano, will be finished in 2015. It’s a bit dull to be at a ground breaking and just see models, drawings and a mound of dirt. So Ogilvy called upon Sam and Aero Studios to create a "photo real CGI film" of what the new museum will look like, complete with their comprehensive collection of art. Sam and his team had 6 weeks to create the entire museum in 3D from the architect’s plans, build the artwork, shoot background plates, and make it look stunning in the meantime.

You can watch the film HERE.

CGI rendering of the future Whitney next to the High Line.

Future Whitney as it fits into the skyline in Chelsea.

A shot of what the Future Whitney will look like at night.

The Groundbreaking event was Tuesday morning at the site on Washington and Gansevort street. Sam and I were there to hear the applause after the film and explain to some of the confused patrons, “No, no, the museum's not done yet. This is CGI.” Their response: "CG-HUH?"  Us: "It’s a film! It’s not real!"  Them:  “How’s that now?!”

Ceiling art for the groundbreaking ceremony!

Mayor Bloomberg makes his speech.

Sam's film is presented to the crowd.

Architect, Renzo Piano, holds the future Whitney in his hands!

Performance art!  And yes, that's dirt!

Performance art continues... dancers broke glass windows
to symbolize the Whitney's move as the dirt poured in center stage.

Please make sure you take a moment and check out The Whitney’s site and see first hand all the amazing developments that this new museum will hold.

We want to thanks the team at Ogilvy for being fantastic partners – Executive Producer, Peter Basset; Creative Directors, Jason Marks and Diego Zambrano. We want to thank The Standard Hotel for providing the shoot location for the time-lapse shots. The Standard is a great supporter for production, the arts, and promoting the culture of the Meatpacking District. Our LA directors stay there when shooting in NY (they have a beer garden… we have an Obermeyer… It fits.) And they also provided location support for Sam’s film, The Sandpit. I can’t say enough about how easy and professional they are to work with.

And of course, the team at the Whitney was an amazing client to have. Their respect for the work and the creative process made the whole experience very rewarding from start to finish.

Tuesday, May 24, 2011

Aero Film on the Small Screen

Set your DVRs folks! I'm very happy to announce that Aero directors, James Mangold  and Nelson McCormick  have both directed winning pilots that got picked in the primetime lineup for this coming fall.

Nelson on set. Directing and such.

Nelson directed the original pilot for Body of Proof starring Dana Delaney on ABC. He continued on to shoot 3 more episodes in its short initial run. After great ratings, this mid-season replacement was picked up for a full season. Nelson also directed several episodes of CBS's legal drama starring Julianna Margulies, The Good Wife.  Both shows have done exceedingly well and were both picked up for next season.  In the past, he has directed episodes of Criminal Minds, Southland, The Closer as well as many, many other shows and movies.

Dana Delaney lookin' pretty good.

James is helming a new show that is being held as a mid-season replacement for CBS.  CBS wanted to stagger its new dramas over the course of the year, so it’ll hit the air in December. (Or earlier if they realize CSI: Topeka isn’t working out… I kid. There’s no CSI: Topeka, but I bet you thought it possible for a few seconds.)

James, looking terribly directorial. 

The 2-2 is a rookie cop drama starring Leelee Sobieski and Adam Goldberg. (PS - “2-2” refers to a precinct in NYC.  I had to look it up.)  One of the executive producers on this project is Robert DeNiro. (Who James directed in Copland, so they go way back.)

We’re happy to announce that no one from Aero Film is connected to Two and a Half Men. (How does that stay on the air!!?!? Come on! Even Capt. Crazypants knew it was bad.)

So, till the season kicks in, the guys are free for commercial work. They welcome the “calm” pacing of commercial work compared to that of TV shows. Granted, if they only shot :30sec a day, those 45min dramas would take a mighty long time….


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