December 1 marks World Aids Day and the launch of the Buy Life campaign from Alicia Keys’s organization Keep a Child Alive.
Photographers, Markus Klinko and Indrani, donated 5 months to planning, shooting and retouching the photography for the ads that are covering the web, magazines and billboards all over the country. The Buy Life campaign was created by TBWA/Chiat Day in New York with Lisa Topol at the helm.
Aero director, Indrani, explains the campaign best…
"We believe art can save the world. We put the world's most interesting artists in coffins, to provoke everyone to reflect on why they care so much about these people, but ignore millions dying of AIDS who they can save. Our images have a performance art/ interactive aspect--these celebs are making the ultimate sacrifice visually and in their digital lives, and their fans must Buy Life, support Keep A Child Alive, to bring them back. We've donated 5 months' work to this campaign, because we believe in the importance of support Keep A Child Alive's fight against AIDS in Africa and India. The campaign is ongoing, stay tuned for more!"
And by “more” she’s referring to an amazing video that she directed that is currently in post production. Many thanks for the dedicated artists who are helping on that: Eric Carlson and Sue Wladar at China Graph, and Martin Lazaro and Graham Dunglinson at Method Studios NY. The amazing styling and costumes seen on the celebrities can be attributed to the impeccable taste of stylist/costume designer, GK Reid.
Read more about the campaign here, and we’ll post Indrani’s video as soon as it launches. Donate today!! I mean, if I don’t get my regular tweets from Ryan Seacrest, what ever will I do!!!?? I kid! Gotta give the guy kudos for being a part of a great cause.
Make sure to stop by buylife.org and make a donation TODAY!